the right people for your product.
- Right Audience
- Higher Relevance
- Measurable Results
FORAFor Brands
People trust skinlike theirs,not ads.
Put your product in front of the people it actually works for, and prove it worked.
FORA for Brands (B2B)
The Right Product. The Right People.
FORA connects K-beauty brands with consumers and creators verified by skin data, so a product entering the US reaches the skin it was made for first.
Why seeding underperforms
Same budget, sharper targeting.
Skin data finds the right creators to reach the right consumers. Most seeding is picked by reach. FORA picks by fit: the creator's own skin, and the skin of the people watching her.
Reach is measured. Fit isn't.
Creators are picked by followers, engagement and look. None of those say whether the product suits the creator's skin, or the skin of the people watching. Without fit, a bigger budget only scales a guess.
5% of consumers fully trust influencer content (BBB National Programs, 2025).
| Signal | What it tells you | Status |
|---|---|---|
| FollowersHow many could see it | measured | |
| EngagementHow many reacted | measured | |
| Creator fitDoes it work on her skin? | unknown | |
| Audience fitDo her viewers share that need? | unknown | |
| PurchaseConversion and repurchase | too late |
FORA predicts the two middle rows before the first box ships, then the 14-day trial checks them on real skin.
How FORA works
Find who your product is for, connect with creators who share that skin, and turn every trial into a real story.
01Target analysis
Find Your Product's Audience.
Start from the formula, not a persona. FORA reads your ingredient list against the skin profiles of FORA users (concerns, skin type, age and city) to show who your product actually fits in the US.
- 01
Ingredient-based fit
Actives, texture and free-from claims, scored against real skin concerns.
- 02
Segments you can act on
Concern, type, age and city, down to “sensitive skin in a New York winter.”
- 03
Audience size before you spend
See how many FORA users fit before a single box ships.
FORA match
Matchskin fitaudience fitreliability
A product, not a sum. Miss one and the score drops, however big the follower count.
Skin fit
Does it meet the creator's own skin need? Predicted from ingredients and her skin profile before shipping, then checked against her baseline over the 14-day trial.
skin type · concerns · Fitzpatrick tone
Audience fit
Do the people who watch her share the need your product targets?
age · region · FORA users' skin mix
Reliability
Will she finish the trial, log honestly and disclose the gift?
days logged · #gifted history
Scoring model in pilot. Weights are calibrated with campaign results.
How FORA works
Find who your product is for, connect with creators who share that skin, and turn every trial into a real story.
02Creator matching
Connect with the Right Creators.
Nano creators with the same skin concern as your customer, followed by people who share it too. Every match comes with the reason behind it, so you choose people, not follower counts.
- 01
Nano, by design
Smaller, closer audiences that trust a peer's skin over a polished ad.
- 02
A reason for every match
Skin concern, audience mix and trial history, side by side.
- 03
You approve the shortlist
Pick the creators you want before any product ships.
How FORA works
Find who your product is for, connect with creators who share that skin, and turn every trial into a real story.
03Campaign & records
From Trial to Real Stories.
Seeding is only the start. Creators use your product for 14 days and log their skin in FORA every day, so what they publish is backed by a record, and you get results you can verify.
Day 0
Seeding
Your product ships to the creators you approved.
Day 1–14
Daily trial logs
Check-ins and photos against each creator's own skin baseline.
Day 14
Real stories
Content built on two weeks of use, with the gift disclosed (#gifted).
Report
Verified results
Reach, engagement and skin change, broken down by skin segment.
real skin, real days.
Work with FORA.
Start with one city and 20 creators.
For Korean indie beauty brands entering the US: matching, a 14-day micro-trial, daily logs and a report by skin segment.
- Skin-data creator matching
- 14-day micro-trial with daily logs
- Report by skin segment
Now talking with early partner brands